Cantawally Business Site

I once had a friend who was doing pretty well in the company he was in. He was an electrician, and he was paid well — but he always felt envious of the salespeople in his company, who enjoyed better lifestyles than he. So he set out and read every manual, course, and book on sales he could find — and in less than a year, he was a successful salesman, earning twice he did as an electrician.

My friend wasn’t a businessperson — he worked in a company, so he was always taking orders from his superiors. But this employee learned a valuable lesson that eludes most start-up business owners today. To be both successful and satisfied, you have to discover your talents — and invest in those talents without fail.

Here’s how a business grows and thrives. As a business owner, you’ll want to grow your rate of returns for the equity you invest in it. A good way to do this is to divert resources to areas of your business with higher potential, and taking resources away from areas with lower potential. (If some areas don’t perform at all, it may be a good idea to discontinue them altogether) (continue reading…)